Dodge conjured a powerful Demon and wants it to help bolster sales and enhance its reputation as the wicked child among automakers. How hellish? Try 840 horsepower. Challenger SRT Demon is a limited-edition car that's so oriented toward the track it doesn't come with front passenger or back seats. They're options -- priced at $1 each. The car is powered by a supercharged 6.2-liter Hemi Demon V-8, an even hotter version of the same basic engine the powers the Dodge's 707-horsepower Hellcats. It produces 770 foot-pounds of torque, which is a lot, and only 3,000 will be available in the U.S. It can rocket from zero to 60 miles per hour in 2.3 seconds. It can go from zero to 100 mph in 5.1 seconds. The car is so powerful that it is capable of pulling its front wheels off the ground. Pricing won't be disclosed for a couple months, but Jim Kuniskis, head of Fiat Chrysler's passenger cars, say he expects it will be well under $100,000. As such, he doesn't say it will be a big moneymaker. Rather, the Demon is designed to bring more shoppers into Dodge dealers, where they will end up looking at other cars as well. "We'll sell more Hellcats as a result of having a Demon," he said at a warehouse event here ahead of the New York Auto Show where the car was introduced. "That's just how it works." Yet the car is designed to be capable of being licensed and driven every day, he said. "You can make your Demon as crazy or as comfortable as you'd like," Kuniskis said.
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